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Speakers at Naples/SWFL PowerHouse SMART Luxury Conference 2025

Meet the 2025 Speakers

Caitie Smithe, Merchandising Project Manager

Caitie Smithe

Merchandising Project Manager

Colleen Smithe, Director of Advertising

Colleen Smithe

Director of Advertising

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Anne Kustner Haser

President and Design Principal
AKLD Lighting Design

Anne is the founder and award-winning leader of AKLD Lighting Design, a woman owned business enterprise (WBE) located in suburban Chicago. As Design Principal, Anne establishes the design direction and ensures high quality design standards by overseeing all AKLD projects. With both Fine Art and Interior Design degrees, Anne has a passion for lighting architecture. She combines aesthetics with technical expertise honed from years designing at a consulting engineering firm. In 1994, Anne founded AKLD Lighting Design. With over 75 awards won, Anne and AKLD have garnered accolades from the International Association of Lighting Designers (IALD) with their prestigious Award of Excellence, the International GE Award of Excellence for Residential Lighting and numerous Illuminating Engineering Society (IES) Illumination Awards. AKLD has completed over 1600 architectural lighting and control system designs in a wide range of applications and environments world-wide.

Raad Ghantous

Raad Ghantous

Principal / Senior Designer, Raad Ghantous & Associates, and VP of Design, Identity Hospitality

Raad’s career spans 20+ years, which includes extensive experience working for design industry giants and architectural icons. Raad has had opportunities to work on projects in diverse global locations from California to Cabo San Lucas, Bermuda, Spain, Japan, China, Taipei, the nation island of Mauritius, and The United Arab Emirates. Along with a degree in design, Raad has a background in business, holding a degree in Economics from The American College of Switzerland and an MBA in Marketing from the Peter F. Drucker graduate school of business at Claremont Graduate University. From his international work and personal global experience, Raad seamlessly integrates creativity and design, with project management and business strategy.

Adrienne Russ

Adrienne Russ

Vice President Operations
Frazier Homes

Adrienne serves as the Executive Vice President of Operations. Adrienne is Green Belt Six Sigma Certified with a concentration on lean processes.  Responsible for the Frazier homes day to day administrative and operational functions. Focusing on process improvement, client satisfaction, supply chain and human resources management.

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Dawn McKenna

CEO & Founding Principal
The Dawn McKenna Group

Dawn McKenna is one of America’s most successful, creative, and sought-after luxury real estate agents. She’s No. 1 in her hometown, Hinsdale, Illinois, and leads the No. 1 mega team in Naples, Chicago, and Park City. She is also ranked in the top 20 mega teams by Wall Street Journal Real Trends 2024. To provide global reach for her clients, Dawn became a founding member of two exclusive, invite-only international networks: the International Luxury Alliance, which connects Coldwell Banker, Corcoran, and Hampton International’s most successful global agents; and Global Collective, which is made up of only the top agent of any agency in the most important luxury markets in the world. Her strong work ethic and innovative vision allowed Dawn to build the Dawn McKenna Group – also a market leader in Chicago’s North Shore, Lake Geneva, WI, and Harbor Country, MI. Through her talents, network, hand-chosen agents, and in-house teams, DMG has become a nationally acclaimed leader.

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David Gordon

President
Kurtz Homes | Naples

With an eye for detail, commitment to quality, and desire to create a rewarding build experience, David has led as project manager on multiple new custom homes and condos, oversaw the Kurtz Concierge Estate Management Division, and exponentially grew the Remodeling Division. As a graduate from Elon University in Business Administration and with 15 years of experience in the company, David brings to the table his expertise in the Naples market, long-lasting relationships with subcontractors, and exceptional knowledge in high quality builds. When David is not overseeing daily operations and keeps the company on course with its vision, he can most likely be found out on the water spending time with his wife, Carolyn, and their four children.

Karen Larson

Karen Larson-Murphy

Principal
Broad Avenue Studios

Karen Larson-Murphy is the founder and principal of Broad Avenue, a national interior design firm specializing in the residential sector, with clientele from coast-to-coast. Originally focused on high-end residential and commercial projects, she developed Broad Avenue to improve the lifestyles and well-being of each client. Her organic, wellness-focused approach has propelled her to success from coast to coast. Karen also co-founded Gordon Pass Group, LLC, an owner’s representation, project management and development services firm in Naples, Florida. In addition, Karen is a successful residential real estate developer and has multiple projects to her credit, with 2 developments underway at present.

Mark Benner

Mark Benner

President
Mark Eric Benner - Architects, Ltd.

Mark Benner, AIA is the visionary force behind the inception of Mark Eric Benner — Architects, Ltd., a dynamic architectural design firm committed to delivering unparalleled creative excellence to a diverse clientele. Rooted in the belief that exceptional architecture emerges from a harmonious fusion of innovative design concepts and masterful communication, our practice has meticulously crafted cuttingedge methodologies that seamlessly integrate state-of-the-art technology to maximize project potential and value. Mark's professional journey was profoundly enriched as a principal and architect at Orren Pickell Designers and Builders, a prestigious luxury residential design/build enterprise in Chicago's northern suburbs. Since joining the firm in 1995, Mark spearheaded the implementation and advancement of the company's pioneering CAD initiative, overseeing the realization of nearly four hundred homes with a collective construction value exceeding $275 million.

David Lupberger

David Lupberger

President
Remodel Force

David Lupberger draws on more than two decades of experience in the residential remodeling field to work with remodelers in developing proven business systems. Through his work in the remodeling industry, he hopes to redefine the way the remodeling industry operates so that the trust between quality Remodelers, their customers, suppliers, and trade contractors can be leveraged and improved. Lupberger has been involved with custom home building and remodeling for over 20 years. After moving to the Washington DC area in 1988, he practiced high-end residential remodeling and focused on delivering the highest quality service to his clients. Over 90 percent of his work came from repeat and referral business, demonstrating the trust he developed with clients. That experience in managing customer expectations led him to write a book called, Managing the Emotional Homeowner, which has become one of the bibles of the remodeling industry and helped hundreds of remodelers improve the level of service they provide clients. Lupberger believes fervently that the best customer service only comes when a remodeler can deliver consistent results, which happens only with proven systems. He spent nearly 4 years writing the Remodelers Turnkey Program. This series of manuals is a basic how-to text on running a remodeling company. He recently authored the Home Asset Management Plan, a business system showing contractors how to implement a “client for life” program with their homeowner clients.

Wendy S. Cohen

Wendy S. Cohen

CEO and Founder
PowerHouse Group of Companies

Wendy Cohen, CEO, established PowerHouse Recruiting, a division of PowerHouse Advisors, LLC, a successful business consultancy since 2006. She started her career as a Realtor(R) in 1989 in luxury real estate, transitioned into building a legacy design + build company (18 years) where she created the gold standard for luxury design-build in the Midwest. While she never takes off her builder/developer hat, Wendy continues to serve hundreds of industry employers and candidates across the nation for over thirty years. Wendy’s primary vision and purpose is to help others grow. In other words, by allowing them to find their purpose and helping them create a fulfilling lifelong career. Thus, Powerhouse Recruiting flourished out of this mission. As a result, Wendy is able to apply her industry expertise, experience, and network power to help employers recruit and hire the best talent to grow their businesses.

Pamela McNally

Pamela S. McNally

Previous Senior Vice President
National Kitchen & Bath Association

Pamela is recently Senior Vice President, Marketing + Digital for the National Kitchen & Bath Association. Prior to joining the NKBA in June 2020, she was Vice President of Digital for SANDOW, and Executive Vice President of Client Strategy/Solutions for Interior Design, a SANDOW brand. Pamela oversaw digital initiatives for SANDOW’s portfolio and worked with the company’s top clients to create custom interactive programs with a focus on mobile and social engagement. She also spoke extensively on digital and future trends, and was a featured speaker at NeoCon, High Point Market, Design Chicago, InterACT, DCOTA, IDS, and was invited to speak at annual meetings and conferences put on by top companies such as Haworth Inc., Gensler and HOK. Before joining SANDOW, Pamela was Vice President of Digital and Editorial for Niche Media, a publisher of regional magazines in top U.S. cities. Before that, she was Editorial Director of Custom Media at Hachette Filipacchi where she oversaw the development of publications for brands such as Mercedes-Benz, Cadillac, Aveda, Avon and AOL. Previously, she had held editorial positions at Fairchild Publications where she started her career.

Michael Menn

Michael Menn

Principal, Architect
Michael Menn Ltd. (MMLTD)

In 1983, Michael formed his own private practice in architecture mainly devoted to small custom residential and commercial projects. Over the years the firm has evolved into a diverse architectural, planning, interior design and construction firm. Design Construction Concepts, Ltd. was officially established in 1991 as a fullservice design/build entity. In 2010 Mr. Menn, seeking a new challenge, formed a new design/build entity, Michael Menn Ltd. focused on bringing architecture and construction excellence to the forefront for each client.

L.A. DeRiggi

L.A DeRiggi

Principal + Owner
Hudson Park Interior Design

L.A. DeRiggi believes being encouraged to explore the world from a young age helped provide a foundation for connecting individual creativity and a universal understanding of the human element. As principal of Hudson Park Interior Design, that perspective on the influence of interior design has been the catalyst for his unconventional pursuit of design concepts that connect classic techniques with modern elements to support lifestyle and well-being enhancement with problem-solving ingenuity. “A lifelong passion for the arts and sciences has encouraged me to push the boundaries of interior design beyond the known applications, while challenging myself and others to exceed the standard expectations of the industry. I am driven to make a difference in people’s lives through intrinsic design to provide a sense of whole-being wellness,” DeRiggi says. “The impact of kindness is the key attribute that influences each completed project and the relationships I cultivate on my career path and personal trajectory.” For DeRiggi, collaboration requires cultivation and successful interior design projects represent the harmony of teamwork. Following the same philosophy and passion in his company, DeRiggi is committed to investing in his team’s individual growth and supporting the philanthropic endeavors of the community.

Alexa Warner

Alexa Warner

Managing Partner
Fuse Specialty Appliances

Alexa Warner serves as one of the three Managing Partners at Fuse Specialty Appliances, a renowned appliance retailer renowned for its unwavering commitment to quality, innovation, and exceptional customer service. With nearly two decades of experience etched into her career in the appliance industry, Alexa has played an instrumental role in shaping both the triumphs and reputation of Fuse Specialty Appliances. Fueled by an unwavering passion for aiding clients in bringing their dream homes to life, Alexa has devoted her professional journey to delivering top-tier appliance solutions to homeowners, builders, and designers. Alexa, alongside her partners Tim Brohawn and Mike Robertson, co-founded Fuse Specialty Appliances with a shared vision of providing a boutique, high-end appliance showroom experience alongside a dedicated in-field service. The company prides itself on selecting brands that not only meet design and performance requirements but also uphold their products with exceptional post-sale service. Under Alexa Warner's astute leadership, Fuse Specialty Appliances has emerged as a trusted companion in countless households, offering an extensive array of top-tier brands and cutting-edge products. Beyond her pivotal role at Fuse Specialty Appliances, Alexa is also a devoted mother of two wonderful children, cherishing the Floridian lifestyle. As one of the Managing Partners at Fuse Specialty Appliances, Alexa remains steadfast in her commitment to steering the company toward new horizons. Her unwavering focus remains on delivering unparalleled appliances and service to customers, assisting them in crafting homes they truly adore.

Robert Anderson

Robert Anderson

General Manager

Premiere Systems

Robert Anderson is a seasoned professional with over two decades of experience in the electrical and technology industries. Starting his career as an electrician at 16, Robert's expertise has grown to encompass lighting design, programming, software, networking, and leadership. As Vice President and Principal at Premiere Systems, Naples, Robert played a pivotal role in driving innovation and efficiency, while setting high standards for customer service. His visionary leadership and ability to anticipate industry trends have been instrumental in the success of Premiere SAV, a venture he helped pioneer. Robert's technical mastery, combined with his lighting design knowledge and business acumen, makes him a respected leader in the industry, always pushing the boundaries of innovation and excellence.

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Kenneth Crawford

President
ASID Florida South

Award winning Interior Designer with over 36 years of experience in Residential and Commercial Interior Design. Below are some recent projects he had the pleasure to work on. Allied ASID member. Community Ambassador to Broward and Palm Beach County. He designs and manages complete remodel projects including construction, finishes, built-ins, furnishings and lighting. Turn Key projects Currently sitting on The City of Hollywood—Planning and Development board. President of Parkside Civic Association

Meet the 2025 Experts and Moderators 

Megan Reilly

Megan Reilly

Co-Founder

WestEdge Design Fair

Candy Scott

Candy Scott

CEO & Principal Designer
MOOD | Design + Build

Melinda Jakovich-Lagrange

Melinda Jakovich-Lagrange

Real Estate Broker

Compass

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Susan El-Naggar, ASID, RID, NCIDQ, LEED GA, WELL AP

CEO & Principal Interior Designer
Susan El-Naggar Interior Design

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Matt Hudson

Owner
M.Hudson Design

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Michelle Rohrer-Lauer

Interior Designer | Owner
Michelle's Interiors Design Group

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Kathy Smart

Chief Marketing Officer
PBS Contractors

Christine Lutz

Christine Lutz

Director of Development Sales & MarketingDawn McKenna Group

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​​Carrie McCormick

@properties | Christie's Int. RE

Gregory Palmer

    Gregory L. Palmer

    Senior Principal/
Architect
Harrison Design

Jenn Zella

Jenn Zella

   Cofounding Principal + Chief Visionary Officer
CID Design Group

Duane Draughon

Duane Draughon

Owner
VizX Design Studios

Emerging Leaders – Naples/SWFL 2025

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Max Guidon

Founder
Guidon Studio, Inc.

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PowerHouse SMART®
PowerHouse SMART® is a membership community bringing together leaders in design, development, construction and real estate to foster growth while sharing the membership directory with luxury consumers for direct contact to elite service providers. Wendy Cohen, CEO, PowerHouse Companies, created PowerHouse SMART® in 2006 to share her passion for collaboration, education and giving back to like-minded industry leaders.
PowerHouse Luxury Conference
The PowerHouse SMART® Luxury Conference is a spectacular annual conference established in 2017 and extends its unique collaborative efforts nationally. The luxury conference is built on delivering inspiration, collaboration, and education with distinctive speakers, influencers, celebrities, expert panels, emerging leader scholars and collaborative associations. 

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